revenue-generating roles are easy to justify because their impact is visible almost instantly. Sales teams close deals, designers create client work, editors produce output - the business can directly measure what they contribute.
But support teams often don’t get the same respect.
Roles like HR, admin, IT support, operations, founder’s office staff, and content coordination are usually seen as “extra expenses” rather than business-critical hires. And honestly, many founders keep postponing these hires because they don’t immediately show numbers on a spreadsheet.
Pratham admitted he used to think the same way too.
That changed when he realised how much of his own time was disappearing into everyday operational chaos. Instead of focusing on scaling the business, he found himself handling payroll issues, coordinating interviews, chasing vendors, and approving invoices late at night.
That’s when he reframed the problem completely.
For him, the question stopped being “Does this role make money?” and became “How much founder time is being wasted without this role?”
